Online Marketing: Make Your Business Visible on the Internet
Real Clients from Real Strategies.
You have a business, a product, or a service, but nobody knows about you online? This course shows you exactly how to attract clients online - without wasting money on ads that don't work. We learn together, step by step, how to appear on Google, how to create ads on Facebook and Instagram that drive sales, how to send emails people actually open, and how to measure every dollar invested.
You don't need marketing experience. You just need the desire to grow your business and a laptop. We'll learn the rest together.
Course Curriculum
Beginner Level - 40 hours
For entrepreneurs, freelancers, or employees who want to understand digital marketing from scratch. Learn how to make your business visible online with a small budget and strategies that actually work.
The Treasure Map (Your Digital Marketing Strategy)
Without a plan, you throw money in every direction and reach nobody.
What we'll do: You'll define your ideal customer (who they are, what their pain points are, where they spend time online), understand the "customer journey" from "I've never heard of you" to "take my money," and choose the right channels for your business. We'll set concrete, measurable goals.
Your Result: You'll have a one-page digital marketing strategy: who your customer is, where to find them, what to tell them, and how to measure success.
Your Online Business Card (Website and Landing Pages)
All the marketing in the world is pointless if your website doesn't convince.
What we'll do: You'll analyze and improve your existing website (or create one from scratch with a simple builder). We'll learn what a converting page must contain: a clear headline, benefits, social proof, and a strong call-to-action. We'll create a dedicated landing page.
Your Result: You'll have a website or landing page that clearly explains what you offer and convinces visitors to take action (call you, place an order, or sign up).
Get Found on Google (SEO Basics)
When someone searches for what you offer, you need to appear on the first page.
What we'll do: We'll learn what SEO is in simple terms. We'll create a Google Search Console account, find the keywords your customers are searching for, optimize your site pages (titles, descriptions, URLs), and register your business on Google Business Profile (Google Maps).
Your Result: Your website will be optimized for Google, your business will appear on Google Maps, and you'll know exactly what your customers are searching for online.
Google Ads - Your First Ads (Customers Who Are Looking for You)
Someone is searching for exactly what you sell. Google Ads puts you first on the list.
What we'll do: We'll create a Google Ads account, learn the structure: campaign > ad group > ad. We'll launch your first Search campaign with a small budget ($25-50). We'll choose keywords, write ad copy, and set up conversions so you know how many inquiries you're getting.
Your Result: You'll have your first active Google Ads campaign driving visitors to your website. You'll know exactly how much you're spending and how many customers you're getting.
Facebook and Instagram (Feed Ads)
Your customers are on social media. Bring your message to them.
What we'll do: We'll create a Facebook page and a Business Manager account (if you don't already have one). We'll install Facebook Pixel on your site, create your first ad campaign with a clear target audience and a small budget. We'll learn what types of images and text work in ads.
Your Result: You'll have an active campaign on Facebook/Instagram reaching the right people. The Pixel will start learning who your customers are.
Content that Attracts (Organic Social Media)
Not every post is marketing. We'll learn to create content that brings customers, not just likes.
What we'll do: We'll create a 30-day content calendar. We'll learn the 4 types of posts that work: educational, entertaining, trust-building, and sales-driven. We'll use Canva for professional designs and learn when and how often to post.
Your Result: You'll have a 30-day editorial calendar with posts already created and ready to publish. Plus Canva templates you can reuse.
Email Marketing (The Email that Sells)
Email isn't dead. It's the most profitable marketing channel with an ROI of 36:1.
What we'll do: We'll create an account on Mailchimp or Brevo (free to start). We'll build a subscriber list with a "magnet" (something free in exchange for their email: a PDF guide, checklist, or coupon). We'll write and send the first newsletter and create an automated welcome sequence.
Your Result: You'll have an email list, a sign-up form on your site, a lead magnet, and an automated sequence that greets every new subscriber.
Google Analytics (The All-Seeing Eye)
If you don't measure, you don't know what's working and you're throwing money out the window.
What we'll do: We'll install Google Analytics 4 on your website. We'll learn to read the reports: how many visitors you have, where they come from, what pages they visit, how long they stay, and how many become customers. We'll set up "conversions" so you know exactly which channel is making you money.
Your Result: You'll have Google Analytics installed and configured. You'll know how to read data and make decisions based on numbers, not intuition.
Reviews and Reputation (What Others Say About You)
92% of consumers read reviews before buying. How you look matters.
What we'll do: We'll create a review collection strategy: Google Reviews, Facebook, Trustpilot. We'll learn how to politely ask for a review, how to respond to negative reviews without arguing, and how to use testimonials in your marketing.
Your Result: You'll have an active review collection system and know how to manage your online reputation professionally.
The 90-Day Plan (Put It All into Practice)
You've learned the tools. Now let's put them into a coherent action plan.
What we'll do: We'll build your marketing plan for the next 90 days: what to do each week, how much budget to allocate per channel, and which KPIs to track. We'll prioritize actions by impact and effort. We'll set up a weekly marketing routine.
Your Result: Project showcase! You'll present your complete marketing strategy. You have a 90-day plan, active campaigns on Google and Facebook, email marketing configured, and analytics measuring everything. Congratulations, you're a digital marketer!
Intermediate Level - 40 hours
You have active campaigns and understand the basics. Now we'll learn to optimize, scale, and get more customers with the same budget. Prerequisite: Beginner Level or experience with Google Ads and Facebook Ads.
Advanced SEO
We're past the SEO basics. Now we move to strategies that truly move the needle.
What we'll do: Advanced keyword research with Ahrefs/SEMrush, competitor analysis, content clusters (groups of interconnected articles), ethical link building (guest posting, digital PR), technical SEO (speed, Core Web Vitals, structured data), and a complete site audit.
Your Result: You'll have a 6-month SEO strategy, a resolved technical audit, and a cluster-based content plan that brings consistent organic traffic.
Advanced Google Ads
We're no longer spending $50. Now we invest $500 and want $2,500 back.
What we'll do: Performance Max campaigns, dynamic remarketing, custom audiences, automated bidding strategies (Target ROAS, Maximize Conversions). Professional-level account structure, advanced negative keywords, and A/B ad experiments.
Your Result: Your Google Ads campaigns will be professionally optimized. You'll know how to scale budgets while maintaining or improving ROAS.
Advanced Meta Ads
The secret is in the audience and the ad image/video. The rest is math.
What we'll do: We'll build ad funnels (awareness > consideration > conversion), create Lookalike audiences based on existing customers, test creative variations (image vs. video vs. carousel), configure Conversions API, and learn to read Ads Manager data like a professional.
Your Result: You'll have a complete Facebook/Instagram ad funnel with tested audiences and optimized creatives that drive predictable sales.
Advanced Email Marketing
A newsletter is good. An automated sequence that sells non-stop is better.
What we'll do: We'll create advanced automated flows: nurturing sequences (from stranger to customer in 7 emails), abandoned cart recovery, win-back for inactive customers, and post-purchase upsell. We'll segment the list by behavior and interest.
Your Result: You'll have at least 5 active automated sequences working for you 24/7: selling, recovering customers, and building relationships.
Content Marketing
Ads cost money. Good content brings customers for free, months after you publish it.
What we'll do: We'll create a content marketing strategy: SEO-optimized blog articles, comprehensive guides, case studies, and infographics. We'll learn to repurpose content (one article becomes 5 social media posts, a newsletter, and a short video). Plus AI for accelerating content creation.
Your Result: You'll have a 3-month content strategy and a repurposing system that multiplies your effort 5 times over.
Video Marketing
Video is no longer optional. It's the #1 format on every platform.
What we'll do: We'll learn to create video content with your phone: Reels for Instagram/Facebook, Shorts for YouTube, TikTok videos. Plus YouTube SEO: how to optimize titles, thumbnails, and descriptions to appear in search. Quick editing with CapCut.
Your Result: You'll have a YouTube channel with your first optimized videos and a Reels creation workflow you can repeat weekly in 2 hours.
CRO - Conversion Rate Optimization
You don't always need more traffic. Sometimes you just need to be more convincing.
What we'll do: We'll install Hotjar (heatmaps and recorded sessions), identify where visitors drop off, test page variations (A/B testing), improve forms, buttons, and sales copy. We'll learn the principles of online persuasion.
Your Result: You'll know exactly where you're losing visitors and have a continuous testing process that increases conversions month over month.
TikTok and Emerging Platforms
Attention shifts constantly. Good marketers move with it.
What we'll do: We'll create a TikTok Business account, learn the algorithm (what makes a video go viral), launch TikTok Ads, and explore emerging platforms. We'll learn to identify where your audience's attention is and how to be among the first ones there.
Your Result: You'll have an active TikTok presence with your first published videos and your first TikTok Ads campaign launched.
Advanced Analytics
The customer saw the ad on Facebook, searched on Google, and purchased from an email. Who gets the credit?
What we'll do: We'll learn attribution models (last click, first click, data-driven), create custom dashboards in Google Analytics and Looker Studio, set up UTMs correctly, and learn to read cross-channel reports so you know exactly which channel is making money.
Your Result: You'll have a Looker Studio dashboard showing real-time performance per channel, and you'll make budget decisions based on real data.
The Omnichannel Strategy
We no longer think in separate channels. We think in customer journeys.
What we'll do: We'll bring everything together into a coherent strategy: Google + Facebook + Email + Content + SEO working together, not in silos. We'll create automated customer journeys and a 6-month scaling plan with budgets, KPIs, and responsibilities.
Your Result: You'll have a complete omnichannel strategy with all channels synchronized and a 6-month growth plan ready for implementation.
Advanced Level - 40 hours
You're already managing marketing budgets and want to take it to the next level: AI in marketing, growth hacking, building a strong brand, and leading a marketing team or agency. Prerequisite: Intermediate Level or active experience in digital marketing.
AI in Marketing
AI doesn't replace the marketer. It makes them 10 times more productive.
What we'll do: We'll use Claude and ChatGPT for: generating ad copy (10 variations in 2 minutes), competitor analysis, strategy creation, image generation with Midjourney/DALL-E, video transcription and summarization, and automations with Zapier + AI. We'll learn prompt engineering for marketing.
Your Result: You'll have an AI workflow that cuts your content creation time in half and doubles the number of variations you test.
Growth Hacking
You don't throw money at ads. You find the lever that unlocks exponential growth.
What we'll do: We'll learn the growth framework: AARRR (Acquisition, Activation, Retention, Revenue, Referral). We'll identify the "one metric that matters," create rapid experiments (1-week tests), viral loops (referral programs), and product-led growth strategies.
Your Result: You'll have a structured experimentation process and will launch at least 5 growth experiments during the course.
Branding
Coca-Cola doesn't sell soft drinks. It sells happiness. What does your brand sell?
What we'll do: We'll define your brand identity: mission, vision, values, tone of voice, and brand personality. We'll create a brand guide (colors, fonts, communication rules). We'll learn brand storytelling and how to build a community, not just an audience.
Your Result: You'll have a complete brand guide and a positioning strategy that differentiates your business from the competition for the long term.
Influencer Marketing and Partnerships
Trust transfers. When an influencer recommends you, their audience becomes yours.
What we'll do: We'll identify the right influencers (not the biggest, but the most relevant), negotiate contracts and partnerships (barter, affiliate, fixed fee), measure the ROI of influencer marketing campaigns, and create a brand ambassador program.
Your Result: You'll have a list of 20+ relevant influencers, a contract template, and your first influencer marketing campaign launched or planned.
Advanced Marketing Automation
When you have 10,000 customers, you can't do anything manually anymore.
What we'll do: We'll move beyond Mailchimp to more powerful platforms (ActiveCampaign, HubSpot). We'll create complex automations: lead scoring (which customers are "warm"), behavior-based personalized nurturing, CRM integrations, and multi-channel workflows (email + SMS + push notification).
Your Result: You'll have a marketing automation system that automatically qualifies leads and delivers the right message, to the right person, at the right time.
Advanced Copywriting
The difference between an ad with 1% CTR and one with 5% CTR is the copy.
What we'll do: We'll learn copywriting frameworks: AIDA, PAS, Before-After-Bridge. We'll write headlines that stop the scroll, email subjects with 40%+ open rates, landing page copy that converts, and video ad scripts. We'll analyze and rewrite real copy.
Your Result: You'll have a personal "swipe file" with tested copy and frameworks you can instantly apply on any channel.
International Expansion and New Markets
If your product works in one country, it can work in five others too.
What we'll do: We'll learn to adapt your marketing strategy for new markets: market research, localization (not just translation!), adapting ads to local culture, multi-country ads account structure, and selecting the markets with the highest potential.
Your Result: You'll have an international expansion plan for 2-3 countries with budgets, KPIs, and campaigns adapted to each market.
The Marketing Team
You're no longer doing everything alone. It's time to build a team or work with freelancers.
What we'll do: We'll define the necessary roles (content creator, media buyer, SEO specialist, designer), learn to write clear briefs, evaluate team results, and manage freelancers or an agency. Plus how to build your own marketing agency if you want to.
Your Result: You'll have a clear team structure, job descriptions, brief templates, and a performance evaluation process for each channel.
Budget and ROI
Marketing isn't an expense. It's an investment. But you need to prove it with numbers.
What we'll do: We'll learn to build a marketing budget: channel allocation, revenue forecasting, calculating CAC and LTV, break-even per channel. We'll create marketing reports for management: what we invested, what we got back, what we recommend. Plus negotiating the budget with the board.
Your Result: You'll have a marketing financial model in Excel/Google Sheets showing exactly how much to invest per channel to hit your business goals.
The 12-Month Strategy
Everything you've learned, in one boardroom-level strategic document.
What we'll do: We'll build a complete 12-month marketing strategy: SMART objectives, monthly budgets, KPIs per channel, campaign calendar (launches, seasons, Black Friday), contingency plan, and success criteria. Presentation in boardroom format.
Your Result: Demo Day! You'll present your 12-month marketing strategy like a CMO. You have a complete plan, allocated budgets, a defined team, and automated systems. Congratulations, you're an advanced digital marketing strategist!
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