EspoCRM is an open-source web application that enables users to view, enter and analyze their organization’s relationships with customers and partners alike. Blazingly fast and highly configurable, EspoCRM presents users with a web-based CRM platform that will simplifies and streamlines the analysis of their consumers’ actions and behavior so they can create or improve their products and services to meet specific needs and demands.
EspoCRM is an ideal CRM tool for players in the wholesale and retail trade, e-commerce, education, travel and tourism, banking and finance, customer service, healthcare, manufacturing, and real estate to name a few. You have the option to deploy the software on-premise or in the cloud. This flexibility gives you more than just a wiggle room you need to implement the software based on your needs and specifications.
For small businesses, a CRM system may simply help you put your data in the cloud, making it accessible in real time, across any device. But as you grow, a CRM can quickly expand to include more sophisticated features to help teams collaborate with colleagues and customers, send customized emails, gather insights from social media conversations, and get a holistic picture of your business health in real time.
Today growing businesses manage customer connections and information in a variety of ways. Some use old fashioned note cards and Rolodex. Others store information on their mobile phone while on the go. Others use Excel spreadsheets or Google documents. While that may help in the short term when you have a small team and don’t plan on scaling your business, if you want to scale for fast growth, it may be time to consider a CRM system to help you collect your precious business data in one place, make it accessible via the cloud, and free up your time to focus on delighting customers rather than letting valuable insights and information fall through the cracks.
Though CRM systems have traditionally been used as tools for sales and marketing departments, customer service teams are seeing big benefits from a CRM platform as well. Today's customer has a wide variety of channels to choose from when seeking help with a customer service issue — they may start by sending a tweet, then switch to email or phone to resolve the issue in private. A CRM platform helps service teams manage customers requests coming in from all channels without missing a beat.